Shopee concluded its 11.11 Big Sale, with more than 6times uplift in new local sellers partaking in the campaign for the first time compared toaverage day. Shoppers saved over RM18 million through amazing deals from sellers andbrands on 11 November.
With a wide variety of products from local sellers as well as trusted brand partners, shoppers
found all they needed on Shopee. Home & Living, Health & Beauty, and Groceries & Pets
emerged as top categories sold during the 11.11 Big Sale’s peak day.
Meanwhile, local sellers also saw a boost in their sales, with over 3.2 times uplift in items sold
by local sellers on 11 November compared to average day. Dress, kasut perempuan and blouse
emerged as top keywords searched as Malaysians prepare to usher in the new year.
Interestingly, Khairulaming Brand, PRODIY, Marshear Beauty, Momo House, and B.S.B emerged
as top local sellers recording the highest orders made.
Malaysians continued to prefer digital payments with approximately 6 times more orders paid
via ShopeePay. Shoppers preference for using ShopeePay was seen in four main categories:
electronics, FMCG products, lifestyle items and fashion. Items in demand for these categories
are mainly from health & beauty, home & living, home appliances and women’s fashion.
Malaysians also once again took advantage of ShopeeFood’s signature promotions like Free
Delivery, Super Deals and Shocking Sales to demonstrate rice based dishes as their favourite
food option with over 50 thousand rice dishes ordered on ShopeeFood during 11 November.
Other favourite food orders included Fast Food, Chinese and Malaysian dishes. Food brands
most ordered on 11.11 were popular names like McDonalds, KFC, Tealive, Pizza Hut, Chase and
MarryBrown.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We’re really humbled to
see the impact of our efforts on helping local sellers and influencers on our platform achieve a
significant level of sales and engagement uplift. We have even more exciting deals and
activities lined up for the rest of the year-end shopping season. We look forward to helping more
businesses capture new growth opportunities, while bringing joy and engaging content to
consumers through more collaborations with our influencer community.”
Wrapping up 2022, Shopee will be holding its Shopee Super Awards to celebrate our best and
brightest stars within the Shopee community. From 15 November till 30 November, Malaysians
can vote for their favourite brands, sellers and talents while standing a chance to win up to
8 million Shopee Coins and other prizes such as: Samsung 65" Smart TV,
Dyson V11 Fluffy Vacuum Cleaner, Xbox Series X, Dyson Supersonic™ Hairdryer
& XiaoMi Poco X3 Pro. Don't miss this opportunity to support your favourites! Visit
https://shopee.com.my/m/shopeesuperawards2022 today.
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