Ramadhan is set to present its gracefulness since March 23. While Muslims look forward for the fasting in the holy month, the variety of food for iftar is usually the main topic for them. In order to delight the iftar dinner, local bakery and cafe brand, SDS has launched a Raya only festive menu, with four selections which infused with aromatic spices, savouring the iconic Malaysian traditional recipes.
Available from March 23 to May 7, the four crowd-pleasing dishes are completed with the East Malaysia’s classics, “Nasi Hujan”. One of the must-try in this menu is the “Daging Masak Lada Hitam”, the super tender beef dish back by popular demand, and sold at RM23.90++. Homey main dish, “Ayam Masak Kicap” swears to let you indulge in the traditional Malay’s savoury with only RM22.90++. BBQ chicken lover must try “Kebab Ayam”, the palatable chicken skewers that is available at RM22.90++.
The most well-known Malaysian’s classical fish dish, “Ikan Cencaru Belancan” which is available at RM17.90++, is also ready to cheer up the palates of spicy lovers. Each Raya main dish is served with crispy “Tempeh Chips”, “Salted Egg”, “Mixed Vege”, “Belacan”, and “Papaya Pickles”. SDS customers can also choose to add-on snacks such as “Tempeh Chips”, “Papaya Pickles”, and “Kebab Ayam”. The meal is only considered complete when you choose to add on Raya special note, “SDS Cendol Special”, which is available at RM12.90++. “Nasi Hujan is the most recognizable, colourful traditional mains originated from Terengganu.
Inspired by the classical Nasi Hujan, we have created the special version, which is presented with our brand’s theme colours, blue, pink, and yellow, aimed to boost up the eater’s appetite, while let our customers to have a stronger impression of our brand,” said Ms. Denise Lee, Marketing Manager of SDS.
Apart from the scrumptiousness in this Raya, SDS has also launched the Raya gift series which furbished with crumbly cookies. Ranges from RM49.90 to RM258, a total of three selections of hamper and four selections of gift set are wrapped in pleasant looking Raya designed packaging. “Jom Raya Gift Set”, “Sering Bahagia Gift Set”, and “Sejalan Beriringan Gift Set”, which are available from RM49.90 to RM59.90, are the most economical gift sets which allow customers to choose two of their favourite “Kuih Raya” to present to their loved ones. Companies can choose “Mesra Gift Box”, which are the most notable and presentable gift box that consists of four bottles of SDS cookies, available at RM108, to present to the employees. High-end festive choice, “Lebaran Hamper”, which consists of SDS signature “Nyonya Pineapple Cookies”, “Almond and Seeds Crisp”, “Peanut Cookies”, “Chocolate Cookies”, “Chocolate Cookies”, “4 in 1 Cookies Set”, chocolate, bottled berry essence, fish essence, green tea and SDS cooking paste is up for grabs at RM258 only. Another two, which remain the selling price as last Raya at RM148, and RM198, named “Ikhlas” and “Syawal”, are believed to be able to cater the requirements of different customers.
“It is a must, to share and enjoy Raya cookies during festive gatherings, and therefore, we have introduced the all-time favourites cookies flavours, such as “Nyonya Pineapple Cookies”, “Almond and Seeds Crisp”, “Peanut Cookies”, “Cashew Nut Cookies”, and “Chocolate Cookies”, and three new flavours, “Snow Almond Cookies”, “Peanut Chocolate Cookies”, and “Homestyle Oatmeal Cookies” in this festive season.” Ms. Denise added.
Raya cookies introduced by SDS are available from RM28.80 to RM35.80. Not only cookies, Eid’s best bites launched by SDS also included traditional “Kuih Lapis”. No matter, original, prune, or pandan, the two sizes “Kuih Lapis”, standard and royal, are prepared to fill your guilty pleasure from RM48 to RM85.
SDS members are entitled with 10% discount whenever they spend on any cookies or lapis, and 5% discount when they purchase any hamper or gift set. More discount available when customers spend more or buy in bulk. “In order to add more happiness to the joyous ambience of Raya festive, we have created a series of offline and online activities, aligned with the annual theme of SDS campaign, which is “Hand-in- Hand, So We Can”.” Ms. Denise said. One of the most noteworthy activities launched by SDS in this Raya is Canvas Bag Drawing Competition, which open registration for adults, primary school kids, and also secondary school students. Exquisite design Canvas bag printed with SDS newest logo and slogan, drawing materials and goodies bag will be provided for each participant. Winners from each category can also bring home fabulous prizes. Interested public can click this link to register online: https://forms.gle/j58Frcd9a9LmQ7TUA .
“We also strongly encourage our fans to participate in Tik Tok Challenge and upload their dance vibes to Tik Tok to collect RM10 cash voucher and stand a chance to win Raya hamper and more vouchers.” Ms. Denise added. Music video featuring SDS Raya song and dance performance done by SDS staffs will be available on Tik Tok and other social media since the beginning of Ramadhan. Interested participants can follow SDS on Tik Tok at https://www.tiktok.com/@sdsgroups for the latest updates.
For more information on SDS Hari Raya series and activities, kindly log on to their official Facebook
page at www.facebook.com/sdsgroups .